Analysis of the sub genre

Hip hop rap

1. Genre features: In hip hop videos, there are often low-angled, close-up shots that suggest the influence of the artists over their viewers. The low angle gives them the power as they look down on the audience and the close-up gives prestige because it means that they are sufficiently significant to have a frame. A crowd is usually shown in the background in hip hop music videos, dancing or bouncing their arms in time to the beat of the song. 

This makes them all look as if they're actually dancing to a song, implying they really like a piece of music. This gives the artist credibility because it shows that people enjoy the song, that also makes it easier for the audience to like the song as well as more recent artists tend to show live performances in their music video.

2. Close-ups and motifs: Hip hop videos involve a number of, often close-ups. They are useful in identifying the artist, but they also determine the artist's power or value, as they take up a lot of the picture.In hip hop, it is a status quo for artists to partner together to support each other's work , for example, lots of rappers from the same area are most likely to help each other support each other and they do so by participating in each other's music videos that helps to expand their potential market further. Some musicians have concepts running throughout their songs, as represented in their videos.

3. Props: The props used in music videos usually either make or break the clip, common props for rap artists often include good-looking women, different jewellery and luxury cars as well as a lot of money that's why rap artists use such specific props as it separates them from others and is what people desire.

4.Places: The locations that artists use to film their music videos similar to the segment 'Context' also correspond to what the words of the song are trying to convey. Beibs in the trap by nav and Travis Scott video are an example of this, which is usually a rather fast-paced video that has multiple positions that both connect and do not connect.

5. Camera angles and cuts: In many genres too, the various camera angles and cuts used in rap videos are quite various. An example of this is a music video from 'Gatti' - there are lots of different camera positions and short cuts between scenes and perspectives used. This is especially apparent in rap music videos as a pose of certain genres, which I think is largely due to the fast-paced nature of rap songs, ensuring the editing adapts to the sound and rhythm of the album.