Production Log 3

 I have organised the settings of the music video, Sanad has let us use his expensive house and film some of his luxury cars. 

Moreover,as one other location we used a drama studio in sunmarke school also known as black box. Furthermore, we also used a production studio with a green screen to film some of the shots. 

For costumes, we used conventional rap music video costumes, fancy clothes, including expensive jewellery and watches. Additionally we had a recce organising all the equipment and locations. We planned to do test shots this week so we are confident about filming. As for the cast i have chosen Ali and Lewis to be our main actors ( Lil Durk and Lil Baby) 

Genre analysis

In this music video, black studio has a strong visual effect and the filmmakers can play with the different types of lighting. The rappers are using a variety of different shots which creates a very strong effect on the audience. Strong sense of shadows which signifies the power and a lot of dark colours are used in the video.  All the characters are wearing black, which creates tension. They also use some very colorful surprising objects that create a very strong visual they link to the lyrics that say who “i link it to the abc”. Andrew Goodwin has researched many music videos and has come up with a theory that every conventional music video has to follow different criterias such as a link between the music and the visuals, genre characteristics, intertextual references and notions of looking.  

It is a very aggressive song and the rappers are being very aggressive and by using the toys for children, making it very stereotypical. It is very commycal and not gangsta. He has a tough and aggressive face however the use of batman and starwars makes it commycal. Moreover he also uses a toy gun which is very representative. The whole video is filled with the strong visuals. So the video is stereotypically gangster but is very unconventional. 

The rapper is shown during the whole video which is very important for branding. The video was made in the prime time of the artists career so the aim was to be more recognisable. They have done it by using close up and medium shots to focus on the artist, the use of lighting as well as colorful, unconventional props also helps to make it more representative. A lot of low angle shots are used throughout the video, which are very conventional for a rap music video which make the main character look more big and powerful. Moreover, constant pan/ tracking shot creates a real movement and interest so we can see the main character as well as the background 

Comparing the audiences of different Rap videos

1. In the music video Dior by Pop smoke, the artist is typically for a rap music video showing off his expensive cars, jewelry, and designer clothes, which attracts the audience that is interested in cars and the wealthy lifestyle. He also has a lot of females, which would attract male audiences from the age of 16-30 this is the target audience of a hip hop music video. It is giving the audience emotional pleasures as well as sensory pleasures, Which comes from the camera shots aspirers would be very much interested in this video as they want to achieve this lifestyle and be living this lavish, wealthy lifestyle.

2. The second video is drip too hard by Lil Baby and Gunna straight away we can see that the music video has been set a target audience of men and gives off this hypermasculinity feel to the video. as well as the director has given the two rappers the center of attention and made them feel looked up to by the audience also known as the aspirers this is because they're surrounded by desirable women that would appeal to any 16-30-year-old male further engaging them within the music video as they find purpose in the video. furthermore, they also show off their wealth as we can see they're filming in the Hollywood hills which already gives off an exclusive and luxury lifestyle to the audience.   

3. The third music video is Act up by the city girls first we can see the setting of the music video is already giving off lavish and luxury vibes as Miami is a place where movies like scar-face were shot giving it this wealth background meaning the audience will aspire to be the artists and live like them as well as we see some expensive jewelry as well as clothes this further entices the aspirers to be engaged within the music video furthermore we see a lot of close up shots of the artist which could be hinting at that they should be the center of attention and that they're the artist to be listening to right now this refers to Goodwin's notion of looking as we see the artists on the news and other social media apps.

  

comparing the sound in different Rap videos

 1. In the freaky Friday music video by Chris Brown and Lil dicky there are some very standout examples of diegetic sound first of we hear dialogue from one of the artists and actors this has been done to try and appeal to the audience and try and get them to relate to the artist as well as in the background we can also hear tv reports this would be classified as non-diegetic sound because only we the audience can hear this news report this has been done to try and give the audience a sense of importance that only we the audience are hearing this news report. 

 2. The second video is Life is good by artists drake and future from the very beginning we can hear diegetic sound and this continues without some examples of this are the sound of a grill and the sound of a garbage truck as well as sounds of car horns while at a drive-thru this has been to help reinforce the music video to show the struggles of the two artists and also to take us through the multiple jobs they are seen to be working at, as well as throughout we can hear multiple dialogues between the different artists talking about themselves in the future tense foreshadowing their career.

3. The final music video is also by drake and its the Hold on, we are going home video within this music video we can see many of the other music video aspects within this one a combination of gunshots, dialogue, and phone calls also conversations the artist cant hear but we the audience can this further pushes our interest in the video we can also hear loud ambiance to help set the scene that the artist is in a busy restaurant or party which helps further this lavish rapper lifestyle everyone wants to live when they see these videos 

Comparing the editing in different Rap videos

 1. The first music video is Kings dead which is off the black panther soundtrack from the very start of the video we can see the director wanted the video to pay homage to the 90s by using an old camcorder type editing style where it looked like some of the shots were filmed off an old camera this has been done to challenge conventions of the hip hop genre is normally the music videos are in high definition whereas now they went for an old fashioned style as well as a few scenes later we can see the artists standing on buildings they have been edited onto these buildings to help give off the idea that the world is at their feet and because they live this lavish lifestyle they look down on the people below them.

2. The second music video is by Asap rocky and is called Asap forever paying respect to the rap group he is in This trippy music video is a crazy ride and has masterful editing. It opens on Rocky in an almost nauseating 360-degree circle around him, before the editing then manipulates the impression that the camera is going through the ground and comes up on the other side. as well as we can also see asap appear on numerous television screens while he is also in the shot this has been done to mess with the viewer and Think how has this been done this would be called enigma codes a very good way to keep the audience drawn in.

3. The final music video is Energy by drake of the bat we can see a black and white filter and that some clips have been put in reverse this has been done to match the lyrics of the song as the song talks about drake being bullied a lot when he was younger so both these aspects have been used to signify that he will be talking about his past. another thing that has been used is face-swapping drakes face has been edited onto many famous celebrities for example Oprah and Justin Bieber this has been done for mostly entertainment purposes to try and engage the audience but also to signify that drake is becoming a global sensation and he can compete with the likes of these celebrities.