Thursday, 10 September 2020

Comparing the audiences of different Rap videos

1. In the music video Dior by Pop smoke, the artist is typically for a rap music video showing off his expensive cars, jewelry, and designer clothes, which attracts the audience that is interested in cars and the wealthy lifestyle. He also has a lot of females, which would attract male audiences from the age of 16-30 this is the target audience of a hip hop music video. It is giving the audience emotional pleasures as well as sensory pleasures, Which comes from the camera shots aspirers would be very much interested in this video as they want to achieve this lifestyle and be living this lavish, wealthy lifestyle.




2. The second video is drip too hard by Lil Baby and Gunna straight away we can see that the music video has been set a target audience of men and gives off this hypermasculinity feel to the video. as well as the director has given the two rappers the center of attention and made them feel looked up to by the audience also known as the aspirers this is because they're surrounded by desirable women that would appeal to any 16-30-year-old male further engaging them within the music video as they find purpose in the video. furthermore, they also show off their wealth as we can see they're filming in the Hollywood hills which already gives off an exclusive and luxury lifestyle to the audience.   

Lil Baby & Gunna – “Drip Too Hard” (Video) | 2DOPEBOYZ


3. The third music video is Act up by the city girls first we can see the setting of the music video is already giving off lavish and luxury vibes as Miami is a place where movies like scar-face were shot giving it this wealth background meaning the audience will aspire to be the artists and live like them as well as we see some expensive jewelry as well as clothes this further entices the aspirers to be engaged within the music video furthermore we see a lot of close up shots of the artist which could be hinting at that they should be the center of attention and that they're the artist to be listening to right now this refers to Goodwin's notion of looking as we see the artists on the news and other social media apps.



  

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