Lil Durk started his rap career signed to def jam records in 2013 he stayed with them until 2017 where he decided to sign with Interscope records who were formerly owned by Jimmy Iovine but are now owned by Universal. Interscope has some very big artists signed to their label from all genres of music these include Kendrick Lamar and Eminem as well as artists like madonna and lady gaga so Lil Durk signing to them benefits him as he will get lots of attention within the music world.
Lil Durk also is a part of his own group called OTF which stands for only the family this is a collective of Chicago rappers. this group is exclusively distributed by Interscope to audiences so this benefits Lil Durk majorly as he is also helping upcoming rappers in Chicago.
Lil Durk as a whole has stated on an XXL interview why he likes working in a record label he says he is able to get more media attention as he is treated like a star at Interscope so he is able to produce the music he likes while being backed with the funds for his music video production and the advertising for his singles and albums as this is the biggest way for the artist to be promoted and allows Interscope to make as much profit off the name of the artist.
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