Having researched a wide number of different rap videos, we have identified a number of codes and conventions we are going to use in our music video:
-Cultural signifiers: expensive clothes, cars and jewelry. To appeal to the aspirers within the demographic target audience of teenagers.
-Slow tilts and pans of the artists. To create brand recognition of the artists. The purpose of the music video is to advertise the artists so they need to be represented positively as much as possible.
-Narrative – storyline about a relationship breakup. Which is relatable to the teenage target audience
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