Having conducted my audience research I have found out that the audience that most like Lil Durk and Lil Baby’s music are 15-25. They are split between male and female.
They would most like to see luxury items within the video and nice locations. This is what I thought would look good in our video.
They like rap music the most and the good news is that 50% often watch music videos.
This research has confirmed my initial ideas

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