This instagram page is by well- known artist Travis Scott. We can see straight away from the photos he is not like other rappers, this is because he posts pictures with his daughter which is unconventional for a rap artist as they normally portray themselves as tough guy’s. The technical codes used in travis Scott's instagram page are very unique and sets himself apart from other artists. One example of this is the unique filters and low camera angles this helps the artist portray himself as powerful as the audience is positioned below him, this makes the audience look up the artist and aspire to be like him this will help with the artits branding as audiences will be more likely to engage with his posts. In addition to this the written codes within his social media page are he uses crazy fonts to appeal to all audiences this helps audiences engage with his posts as they are already intrigued before they click on the post, this is good for travis scott as he also brands his merchandise and tours in this way this makes his products stand out to audiences. Finally the symbolic codes within his social media page he is very conventional as he posts pictures with his nice vehicles and luxury clothing he also portrays himself as happy this is not very conventional of a rapper as they always try to look tough.
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