Initial digipak ideas

 My initial for the digipak is to represent the artist as a very powerful but secretive individual , with the use of conventional for the rap genre props such as expensive jewelry and luxury items which will attract the audience's attention as well as create an enigma code as the audiences would want to get to know the artist even more.

The artist being secretive by for instance covering his face or not looking straight in the camera depicts the feelings of the characters and his mental state. The audience will have the option to take care of this feeling and will be able to tell there is a tragic story behind this character.  Conventional props will make the audience engage with the artists and satisfy their interest. 

Moreover, my idea is to put a unique different background to the image of the artist creating meaning and  hyperreality which also keeps the audiences satisfied and interested, and they will be more likely to listen to the song as they have been attracted by the digipak. The artist will be represented in the front cover which attracts audiences attention and creates the desire to listen to the songs or at least to look inside the digipak and find out more about it. The back will contain the list of the songs included in the album as well as the parental advisory warning which shows that the material is not appropriate for children making it very stereotypical for the rap genre as the offensive language is used in the songs. 

The name of the album will be located in the middle, so the audience would be able to clearly see the name in bold, bright colours such as white, which stands out on the dark background, allowing the audience to pay more attention to the title. Dark, dusky colours such as black and navy blue will be used to create a meaning and enigma codes, which will initiate the audience to be more implicated in listening to the album.