How do the elements of your production work together to create a sense of ‘branding’?

All three of the products have been constructed carefully to create a clear and attractive brand image for the artist. The three products work in synergy to create a three-dimensional brand image. The Instagram page represents the artist as having two sides one being the typical acting big rapper but also the unique and vulnerable type that audiences can relate to this is what separates our artist from others. This unique branding of the artist is replicated within the digipak as we can see the artist has a darker side two him this engages audiences and draws them into his products allowing him to branch out into wider markets within the rap genre. Finally the music video is not the typical rap music video as we have included a narrative to the video this further engulfs audiences and makes them feel at one with the rapper, this is completely different to the current videos rappers post as most videos are filmed with oversexualized women and huge stacks of money this is to appease audiences uses and gratifications however it shows that these rappers are not socially aware compared to ours who is.