How do your products engage with the audience?

The demographic primary target audience of 15-18 year old males are very much engaged by the cutting from the artist rapping in various locations to the narrative. The locations are carefully chosen and shot, providing sensory pleasures. For instance, the artist rapping at Meydan bridge is very engaging for that audience because of the blue lights that cover the bridge. The conventions of the rapper, his luxury cars and expensive jewelry also pleasure the teen audience and attract aspirers. The opening sequence of the music video is also very engaging and enigmatic to the audience. At first, they are wondering who the main characters are, which creates an enigma code, then throughout the music video their identity is revealed and they are represented as masculine, stereotypical and very conventional rappers , we also paid attention to a lighting and professional tools to represent the artist as an enigma and satisfy the audience even more.The video also provides emotional pleasures because of the storyline that shows cheating, betrayal and makes the audience mad and feel bad for the character