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We have intentionally used stereotypes to some extent to sell the artist , such as criminal, thoughtless or misogynistic. Tessa Perkins suggests that stereotypes are shortcuts, a very quick way to present the values you want to present - in this case, the rapper is represented as tough, successful, popular, and because all of these things, it's easy to sell to the teenage target audience. However, we have been careful to create a more rounded representation of the artist so he is not just stereotypical but very multilayered and carries a strong message about friendship, religion and values. In his Instagram posts, the artist speaks about moral values and brings audiences attention to religion and his culture. Also, some photos on Instagram are unconventional and challenge stereotypes because Lil Durk is represented in a very realistic and multilayered way. We want the audience to actively interact with the artists and it is fine if some fans might not agree with him. Instagram gives the audience the chance to interact and connect with the artist on a deeper level. Applying Katz and Blumler 4 key pleasures theory , the Instagram posts provide the audiences with a sense of community and personal identity pleasures.