Sunday, 14 March 2021
Audience feedback on social media page
Audience 1
Initial digipak ideas
The artist being secretive by for instance covering his face or not looking straight in the camera depicts the feelings of the characters and his mental state. The audience will have the option to take care of this feeling and will be able to tell there is a tragic story behind this character. Conventional props will make the audience engage with the artists and satisfy their interest.
Moreover, my idea is to put a unique different background to the image of the artist creating meaning and hyperreality which also keeps the audiences satisfied and interested, and they will be more likely to listen to the song as they have been attracted by the digipak. The artist will be represented in the front cover which attracts audiences attention and creates the desire to listen to the songs or at least to look inside the digipak and find out more about it. The back will contain the list of the songs included in the album as well as the parental advisory warning which shows that the material is not appropriate for children making it very stereotypical for the rap genre as the offensive language is used in the songs.
The name of the album will be located in the middle, so the audience would be able to clearly see the name in bold, bright colours such as white, which stands out on the dark background, allowing the audience to pay more attention to the title. Dark, dusky colours such as black and navy blue will be used to create a meaning and enigma codes, which will initiate the audience to be more implicated in listening to the album.
Digipak analysis 1
This is a cover of Lil Uzi Vert’s cover. The cover has a variety of small drawings all over, this suggests that he wanted to make the digipak more personalized. The use of a certain font makes people clearly see the names of the songs and an image of the artist, it also allows them to see the parental advisory sign which is also very important as it shows what kind of music it is, moreover, the ‘ Off-White’ sign shows that the brand did a collaboration with the artist and had an input in the design of the cover, this is good as it gets the company more recognised and the album more wanted by the audience. The cover also has Uzi, who is the artist on the front but without saying his name, representing that he is more of an image than a name reflected through his unique style and showing. The cover has all the names of the songs written on it, some of them are ‘Dark Queen’, ‘Neon Guts’, ‘Early 20 Rage’. This allows people to know and remember the songs that are included in this album, the song names are also all handwritten, making the album seem more personal and meaningful to the artist. The parental advisory sign warning suggests that is it not appropriate for children, this is also very conventional for a hip-hop rap genre due to the offensive language used in the songs.
Saturday, 13 March 2021
Analysis of codes within a social media page 2
This instagram page is by Dababy. He is a fairly new artist, however hes has gained 17 million followers. He is both conventional and unconventional, this is because he posts basic pictures of himself wearing jewellery but on the other hand he also posts pictures with his daughter. The technical codes within his social media page are very conventional he uses the same camera angles as most rappers however he doesn't position himself as above his fans he [opstions himself as the same this is probably to portray himself as the same as the fans so they feel like they can relate to him as a person he also gives previews of his upcoming songs as well. In addition to this, The written codes he uses are very rare he does not post many things with different fonts and unique captions he is very conventional with his posts only on unique occasions will he post with unique captions and fonts this is so he can entice new audiences to his page. Finally the technical codes used in his page are very similar, the mise en scene is him and his expensive clothing as well as his luxury vehicles. However he also makes some posts that have deeper meanings behind them for example Dababy was a big advocate for social change after the incidents in America this helped get the issues to a wider audience and portrayed dababy as a person who cares about his community.
Analysis of the codes within a social media page
This instagram page is by well- known artist Travis Scott. We can see straight away from the photos he is not like other rappers, this is because he posts pictures with his daughter which is unconventional for a rap artist as they normally portray themselves as tough guy’s. The technical codes used in travis Scott's instagram page are very unique and sets himself apart from other artists. One example of this is the unique filters and low camera angles this helps the artist portray himself as powerful as the audience is positioned below him, this makes the audience look up the artist and aspire to be like him this will help with the artits branding as audiences will be more likely to engage with his posts. In addition to this the written codes within his social media page are he uses crazy fonts to appeal to all audiences this helps audiences engage with his posts as they are already intrigued before they click on the post, this is good for travis scott as he also brands his merchandise and tours in this way this makes his products stand out to audiences. Finally the symbolic codes within his social media page he is very conventional as he posts pictures with his nice vehicles and luxury clothing he also portrays himself as happy this is not very conventional of a rapper as they always try to look tough.
Wednesday, 3 March 2021
Mockup of social media page
